Finding the right font

Fonts for every story

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We use our history producing award-winning photographic table books to help customers like you create your own elegant photo books. We apply the same timeless design principles from our time in the publishing industry to every design choice we make - from selecting the materials we use to the designer templates we offer. Our fonts are no exception.

How to choose the right font for you.

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Alongside the meaning of the words you write, the font you choose is a very important part of your story. Choosing your font may seem like a simple creative choice, but it’s an important design element that should not be overlooked or hastily decided. Here are some design tips to help you with your font choice:

1. Use few fonts. 

We may have seven on offer now, but aim for consistency across your keepsake. Sometimes less is more. Try to have a maximum of two different fonts in your book.
Discover our font selection >

2. Keep size consistent.

Think about logical visual hierarchy i.e. headline to subheader to paragraph text. You don't want sizes to jump around the page. Keep it simple and consistent.

3. Make sure it's readable.

The font size and color you choose is just as important as the font itself. Make sure it's big enough to read once printed and if you're printing text on your cover fabric, make sure the color you choose will be clear when printed on your chosen fabric color!

4. Different fonts communicate different messages.

Fonts are evocative. At a glance, they can evoke certain feelings in the viewer. Regardless of design principles, simply selecting based on a gut feeling is a perfectly valid approach.

5. Understand Serif vs. Sans Serif.

Serif fonts are characterized by the tail at the end of the stems of letters. The most well-known Serif font is Times New Roman. Serif fonts are elegant and staid. They offer a classic look. Playfair Display and Baskerville are our two Serif font options.

Sans Serif fonts do not have tails (or strokes) on their letters. A popular Sans Serif font you may recognize is Arial. They are cleaner and generally easier to read. They’re also considered more modern. We have four Sans Serif options: Americane Condensed, Brandon Grotesque, Noto Sans and Recline.

MILK Tip: You can create contrast by using Serif and Sans Serif fonts next to each other. We recommend using a Serif font as a title/headline and following it with Sans Serif subtext. You can do this by stacking two text boxes with our Free Transform Tool.

Think of your font choice as another opportunity for you to showcase your personality and style. Alongside the fabric color and paper type you choose, your font decision is a big part of your final product. Make sure you choose a font you love.